British hard rock outfit The Treatment released their third album, Generation Me, earlier this year.

The band is currently on the road across Europe in support of their latest offering. It’s always hard to lose a front man of a band, just ask Angus Young from AC/DC, it can cause quite an uproar.

The Treatment’s new lead vocalist Mitchel Emms has been causing quite a stir since joining the band last year following the departure of their original lead singer Matt Jones. Some may recognise Emms from The Voice on BBC television. The Treatment have also added new guitarist Tao Grey to the fold and Generation Me is the first album to include the band’s “Mark 2” lineup. The Treatment make a welcome return to the North East, having played here with W.A.S.P at the end of the last year.

Joining the band on tour are The Amorettes. Following a successful Pledge Music campaign, the band has been in the studio recently recording the follow-up to their critically acclaimed album Game On. The new album titled White Hot Heat will be released on the June 27.

The powerful Scottish trio rocks their way through an energetic set opening with the frantic “Give Em Hell,” the fist-pumping “Get What’s Coming” and the euphoric “Bull By The Horns.” The band is sounding tight, and they come out with all guns blazing. The Amorettes aren’t messing around and get straight to business.

The Amorettes set centers around their debut album with some old favorites like “Take Cover” thrown in. The band makes a great pairing with The Treatment, and there is a very obvious mutual respect between the groups. Tonight The Amorettes dedicate “Son of a Gun” to their touring counterparts.

There is no room in the band’s set tonight for any new material. It is believed that the first live preview of their new album will be a series of special shows for those who pledged towards their album.

The band closes out their set with fan favorite “Hot and Heavy”, lead vocalist Gill Montgomery getting the crowd involved with some call and response. The Amorettes leave the audience fired up and ready for The Treatment.

We look forward to hearing more of what is to come from The Amorettes when their new album drops in June. The Amorettes will also be appearing at Download Festival this summer.

The Treatment have graced stages across the world opening for the likes of rock legends Kiss, Motley Crue and much more. Generation Me is the band’s strongest album to date, and it is no surprise that the band dive straight into it opening the show with the anthemic “Let It Begin” and the pounding “Cry Tough.”

A large proportion of the band’s set tonight is taken from Generation Me. Lead vocalist Mitchel Emms proves just why he was given the job, he commands the stage, engages the audience and has a great vocal range to boot. Even during technical difficulties, he laughs in the face of adversity, keeping things light and entertaining the audience. He is the complete package and a true professional.

Despite the onus on the new album, there is still room in the band’s set for old favorites like “The Doctor” from their debut album This Might Hurt and “I Bleed Rock & Roll” from their last album Running With The Dogs. However, it is “Backseat Heartbeat” from the band’s latest offering which stands out in the set. The song has so much melody that it’s infectious and also features some superb twin part guitar harmonies.

The band closes their set with “Shake The Mountain” leaving the audience wanting more, but they aren’t done yet returning to the stage to close out the evening with “Get The Party On.”

One thing which is very apparent tonight is that The Treatment have somewhat matured since their last album, which will put the band in good stead for the future. The band encapsulates good time, melodic rock n’ roll at it’s best. The new lineup will inevitably propel the band further and faster than ever before.

The Treatment
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About The Author

Adam Kennedy is an experienced music photographer based in northeast England. He has been shooting concerts for several years, predominantly with the band Vintage Trouble. In 2013, he was one of their tour photographers, covering the UK and Ireland tour including the headline shows and as opening act for The Who. As an accomplished concert photographer, Adam's work has been featured in print such as, Classic Rock Blues Magazine, Guitarist Magazine, Blues in Britain magazine, broadcast on the MDA Telethon on ABC Television in the US, used in billboard advertising for Renaissance Hotels in the US, and featured online via music blogs such as Uber Rock and Guitar Planet. He is also the official photographer at Newcastle Rock and Blues Club.

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