Chicago’s Plain White T’s have released the highly impactful video for “Low.”
The song lives on the band’s latest album, Parallel Universe, out now via Fearless Records.
Singer Tom Higgenson offered the following insight into the song and the visual.
“Everybody at times can feel a little bit depressed, inadequate, or not ‘good enough,” he said. “Often, we search for something outside ourselves to fill that void and to make us feel better; more wanted, more confident, more beautiful. We turn to drugs, alcohol, medication for a temporary fix to make us feel a little better, but these can obviously just lead to more problems and become a need or a dependency.”
Higgenson furthered, “This video makes a commentary towards that by introducing the imaginary magical elixir called ‘Low,’ which is presented as the fix all for all of life’s problems. It’s a creepy infomercial that promises the consumer instant results, but as the viewer, we can see that things aren’t quite as they seem.”
PLAIN WHITE T’S TOUR DATES:
3/15 — Rosemont, IL — Joe’s Live
4/25 — Oklahoma City, OK — Tower Theatre
5/23 — Bristol, UK — The Fleece
5/24 — Perranporth, UK — Tunes In The Dunes Festival
5/25 — Hatfield, UK — Slam Dunk Festival
5/26 — Hatfield, UK — Slam Dunk Festival
5/27 — Brighton, UK — The Haunt