It started when Jeff’s son came across his Kiss CD's grew into something that his son would listen to day and night. Kiss just happened to be playing at a local venue that summer, so he decided to take him to his first show as a father son bonding activity. Jeff found out about another local club that had shows of every genre and style on a more regular basis so he started going to a couple of shows a week becoming locals in the industry. Jeff has always loved photography, he would take pictures at all the shows with his point n’ shoot camera from the crowd. People enjoyed Jeff’s pictures and that became the focus of going to shows. Jeff landed a spot as staff photographer for Amp and Hails and Horns magazine.