Back in February, Poynte joined forces with director Andrew Burn to shoot a video for the band’s high-energy track, “Take Control”. We were invited to be a part of the experience.
Based in Atlanta, Poynte (Pronounced Point) chose to shoot in multiple locations within their hometown that created a post-apocalyptic, war-torn world. The goal from the beginning was to bring the bands artwork to life and the band feels they did just that. Founding guitarist Matt Bryant stated, “We wanted this album to be multi-layered, but still have a connectivity or flow to it. So given the opportunity, we took that idea and simply expanded it to the visual side of things.”
In taking the vision of artist Alan OW Barnes and giving it life, Poynte cast Atlanta-based artist Janice Rago to fill the role of the young heroine. While utilizing their former drummer and aspiring actor, Alex Yeremenko, to fill the role of the “Discreet Enemy.” Alex has acting credits in several blockbusters like The Hunger Games and the Fast & Furious series. Rounding out the cast was another Atlanta native, Matt Canady. His role was that of the gas-mask adorned wild man that begins the chase.
PoynteÂ – “Take Control” (Official Music Video):
Warning! Spoilers Ahead!!
At its core, the video is a love story, but given the ending, it’s more of a Shakespearean tragedy. The young heroine was split from her love, as he had to do his duty as a soldier. As things got worse over time, the “kill or be killed” mentality took over and in the end, she’s left with a situation where she must face which scenario is actually worse.
When asked the question as to why the Discreet Enemy had to die, guitarist Jake Oâ€™Donnell, had something very interesting to say, “Tragedy is something this band knows a lot about. (Vocalist) Kenny was in an accident that left him with a titanium jaw. (Drummer) Josh was in an accident that nearly tore his shoulder in half. Matt has been in a bad auto accident. Hell, my first show with the band, I played it with a broken ankle.” He continues, “We convey a pretty positive message in our lyrics, but felt we should represent the dark side of things as well and this video presented the perfect opportunity.”
Poynte may be showing a bit of a darker side, but the future certainly looks bright from my vantage point.
You can catch Poynte on tour with headliners, Screaming For Silence and their bearded brethren in Guns Out At Sundown. For a complete list of dates and more information, please visit the band website.
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Alan OW Barnes