The NYC-based alternative indie artist releases a new video, premiered exclusively right here on National Rock Review.
2016 is shaping up to be a good year for The Flux Machine, the alt-rock outfit out of New York City. The band crafts an edgy hard rock sound, both electric and raw, channeling the White Stripes, The Ramones, and even Blondie.
Louder!, the title track of the album released last month, opens with the grinding of guitar followed by quick a build up on the snare and into a rapid-fire tempo. The music is intense as is the visual offered in the video. The action is quick paced keeping time with the frantically building song.
The Flux Machine is Luis Accorsi and Raphael Sepulveda. According to Accorsi, “The video completely encapsulates the essence and aggressiveness of this band. In your face and human. Itâ€™s the perfect manifestation of this kind of music. No gimmicks, straight-forward, balls to the wall rock.”
The new video for Louder! is the brainchild of video producer, Juanma F. Pozzo, who also produced the band’s previous video, “Run Away.” The album was produced by Sepulveda. He has produced many pop and EDM artists, including Silva, Ghostlover, and Twelve.
A previous version of this article listed Taylor Larson as the video producer. We apologize for the error.
Juanma F. Pozzo